Wednesday, December 19, 2007

Marketing Jesus

Talking Jesus doll sales are on the ascent
Jesus is selling out.

Out of Wal-Mart and Target, that is. The 12-inch, $20 Jesus Messenger of Faith talking action figure has become a holiday hit of biblical proportions. Online mega-retailers and are sold out.'s supply is likely to disappear within a few days.


Clothed in a simple off-white robe with a brown sash and rope belt, the Jesus doll has moveable outstretched hands, shaggy hair and a beard. Livingston said the company introduced the new Jesus doll to Wal-Mart and Target in August after a previous version failed to sell so miraculously.
There are two sides that can be taken on this. One is the protesting that this is making a "graven image." The other is that this is a great evangelism tool. I would incline more to the "graven image" section. I hate it when Christians try to capitalize on the market with silly gimmicks. Whether it's "Prayer of Jabez" coffee mugs, "Purpose-Driven Life" board games or "Left Behind" video games, there's something just a leeettle Matthew 21:12 about all this.


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