The other day I was helping my mother shop for bulk items at Sam's Club. A big family often benefits from bulk shopping. And you get funny looks at regular markets when you have several of one item in your cart.
So we're in the toilet tissue area. And we're trying to watch prices, and trying to remember which toilet tissue we normally get. From over my shoulder, another shopper pointed to one brand and remarked that it was his favorite.
I supressed the urge to ask specifics for what about the tissue made him prefer it over another.